Hey, I’m Beth

and welcome to my blog! I love beauty, health & wellness and my family. I tend to overshare… a lot.

Sound like you? Awesome, let’s be friends! We’ll talk beauty tips, KBeauty skincare, and anti-aging everything. As someone who exercises daily, we’ll also talk about health and wellness for the modern mom. Finally, family is everything to me so expect lots of mom life moments - I keep it real, so reader beware.

Here’s a bit more about me:

  1. I consider myself a foodie, but won’t eat fois gras, sea urchin or duck.

  2. I’m a bit of a tech geek.

  3. I sit front row at SoulCycle.

  4. My kitchen was made for cooking, wine, music and laughter.

  5. For a dentist’s daughter, I have the biggest sweet tooth!

Continue reading below for more information about my background and a bit of insight into my readers.


More info

BITS by Beth is a personal blog focusing on beauty, health & wellness, and family life for the modern mom. My reader is confident, active, and fiercely loyal. She is a Millennial Mom, but her counterpart, Generation X, will also pop in for regular visits.

Women visit this site and linger, searching for beauty trends, self care tips, and mom life stories. They are looking for someone who “gets them” and appreciate my real, honest approach.


This website is owned and run by me, Beth Vaccaro. Previously, I worked in PR and Marketing for wine and spirits while also running a popular suburban housewife blog from 2007-2012.

During my hiatus from blogging, I mothered two kids (1 boy, 1 girl), rocked the housewife gig, and traveled to 4 continents - no biggie. When I’m not exercising or shopping for beauty products, you can find me volunteering at my kids school, taking care of Pluto the Dog, and searching for new ways to cross destinations off my bucket list. This site is a space for me to share those bits and pieces of my life with people who wish to follow suit or follow along from afar.

With new posts each week, there are plenty of BITS by Beth to read, so subscribe here to follow along!